Currently David Hasselhoff is all the rage. There is a new ad series at Cumberland Farms throughout New England, in which he is presenting a plastic cup of iced coffee in a tight shirt. These posters, and the accompanying life-sized cardboard cutout are so popular, that they are being stolen from Cumby’s at an alarming rate. As the fine people at Cumby’s have realized that this is free publicity, they are simply printing more, and allowing the thievery to continue.
Why, oh why, is David Hasselhoff advertising coffee?
I bet you didn’t know that David is also a big pop star in Germany. He is.
I ask you: is he making fun of himself? Or is he actually sexy? Who is the ad appealing to, middle aged women, or college aged boys? Why have an astonishing 550 of the 570 cardboard cut-outs of the Hoff been stolen? Cumby’s has responded to this situation with the statement, “Although we are flattered that our customers have become attached to our iced coffee ads, we do not encourage theft. The Hoff is there for all to enjoy.” Anderson Cooper a social commentator for Adweek states, “that’s’ right people, hands off “The Hoff,” he is there for all to enjoy, not unlike the sun, the stars, or a gentle spring breeze… the point is, folks, would you steal a rainbow? No, you would not.”
What is the point of education?
I contend that it is to look closely at the things around you, and see them for all of their ridiculousness. I can’t believe that I am about to quote Thoreau, but I just can’t help it. He asks us to “to live deep and suck out all the marrow of life, to cut a broad swath and shave close, to drive life into a corner, and reduce it to its lowest terms.” What would be left if we drove The Hoff into a corner, and shaved him close? I want to know.
Here are a few other things that I would like to give a close shaving, and as a home-schooling mama, I can do it:
-Why do so many women color their hair, and make themselves up like Christmas presents? Why is this woman considered beautiful?
-Who gets to decide what your family should look like?
-Why are public schools more racially segregated now then they were 20 years ago?
-Why are people buried in expensive, huge, water proof caskets?
-Why do Bratz Dolls look the way that they do? Who are they trying to appeal to, and why?
-What is this, and why do we eat it?
-Do animals have emotions?
-Can we make ourselves happy?
-What do people all over the world have in common?
-How lucky are we?
Global locations of 783 million people without access to safe drinking water
(based on data from the UNICEF/UN joint report)
-Why do men wear ties? What is that silly piece of fabric doing there?
I am preparing to run a home-school cooperative for a year, using WizIq and Moodle as platforms. I am actively collecting bits of ridiculousness and absurdity. One of the things that I intend to do regularly is put a picture or an advertisement in front of the students and ask them to look at it carefully. I want children to practice looking at the world, and seeing it for what it is.