So you have an amazing course on WizIQ, incorporating interesting videos and you have spent hours perfecting how your LIVE classes will be conducted. You are all excited and after 2 weeks, not a single soul has even inquired about the course. But why? You go back and find everything perfect, just the way ‘you’ want it.
As they say, every success is similar, every failure is unique. Don’t waste your time anymore. Read our series of blogposts (starting with this); we help you learn the most common reasons for lack of interest in your course, and how to get them right. These insights are based on our history of working with several teachers, some successfully and some unsuccessfully.
Let’s start with problem – The course title
A boring title inspires no one to read further. And if the learners don’t read what you are offering, they won’t click the Enroll Now button. As this is the first thing learners will see about your course, here are the 4 tips to get your course title just right.
Big but focused
A good course topic would be sufficiently large yet focused. Too narrow a focus means only a select few. Too much of a focus means its means exactly that – unfocused.
That is a whole lot of theory. How does it work? Let’s take an example.
- English Lessons for Beginners – too broad
- American English Lessons for Beginners – better
- Spoken American English for Beginners – even better
- Spoken American English for Spanish Speakers – best
- Spoken American English for Spanish Speakers from Colombia – getting too much now perhaps
Does this approach always work! Yes, however, you may have to narrow down using another approach. Let’s take another example.
- SQL for Beginners – umn, dull dry and unfocused
- SQL Video Tutorials for Beginners – works just fine
- 30 SQL Video Tutorials for Beginners – perfect!
Getting there? Ok, try and make your’s focused. Write down your course title and your attempt at targeting a big but focused audience and share it in the blog comments or email us at email@example.com We’d love to help!
The dreaded “S” stands for SEO
SEO will help you in getting more visibility of your course. It works on the basis of what people search for. If your title and course copy matches that, you have an increased chance of showing up at top of Google search. This will obviously get you more visitors. And here’s where the topic of your course comes into the scene. The topic should have key phrases or related phrases that people search the most. Lets do a simple hands-on exercise to get going with the SEO.
- Suppose you are going to teach French. Write down “french speaking” on google search and you get suggestions like french speaking lessons, french speaking course etc. What this means is after typing “french speaking”, most people will go on and complete this phrase as “french speaking lessons” or “french speaking course”. That done, incorporate these words in the course topic. A possible topic could be “French speaking lessons online”
By this you have increased your chances of appearing at the top of the Google search (there’s more, but this is a good start).
- Another example could be that you type “CAT online” and you will get suggestions like CAT online test, CAT online preparation, cat online coaching and so on. This time you know how to write an efficient topic! Try for yourself.
A list of some keyword research tools which will help you in choosing appropriate keywords for a particular topic are:
Ever imagined how Google responds to titles?
Which headlines succeed in getting there on the first page of Google search? Though there is tough competition but you can increase the probability of being seen on the front page by this simple trick : Keep the title sentence / phrase length to around 65 characters. That gives you a title that will appear on Google searches without getting truncated. Your title must fit within 65 characters or most search engines will cut it off on their results pages. So use those words wisely!
- Get Hadoop Big Data Training by Certified Teacher online to develop the hottest skill in IT industry.
How would you rate this title? Too much of information and too lengthy. Search engines usually ignore these kind of titles or they would truncate the sentence to a limit of 65 characters. So what could be a better headline for the above topic?
- Hadoop Big Data Training by a Certified Teacher
If you do need a longer title, make sure your most important keywords are at the beginning and not later in the sentence.
A smaller title will also help you keep the title focused and crisp.
Experiment. Experiment. Experiment.
Write down as many titles as you can based on tips 1, 2 and 3.. Post them on your facebook and other social websites with a short description of the course. Ask students and other followers to pick the best one among the choices. This will give you a perspective you may have overlooked or even an idea for your next course.
Coming up Next : How to price your course?
Join the FREE Marketing Bootcamp on “Promoting Online Courses” on WizIQ.