After you pour your heart and soul into creating an engaging online course, you have to actively inspire students to sign up for your class. With distance learning course growth increasing each year, even the most well-constructed courses may fail to attract learners unless you use targeted marketing techniques. Thankfully, you can entice students to sign up by helping them to make an early connection with the course materials and you as their instructor. If you are wondering just how to make these connections, you are in luck – You are welcome to use the seven following methods to learn how to find students to tutor online.
1. Build An Online Community
As you create your course content, build an online community and welcome prospective students into that realm. This may be an open community, allowing everyone to comment or share their opinions. Of course, you can moderate it to an extent you want. The benefit of your online community is that it will help you establish a close working relationship with students potentially interested in signing up for your course.
Your online community may take the form of a wiki, discussion group, blog or chat room to facilitate your favored approach to teaching. You can create and manage your discussion, blog or wiki based community space. You could also create dedicated learning groups or communities on Facebook, Google+ and LinkedIn. For real time collaboration with your students, your online teaching platform makes the right choice. Regularly present learning challenges, collaboration activities and topical discussions to encourage your participants to become a cohesive group of online learners. It is through these discussions you can find students to tutor online.
2. Participate In Education Forums
Students frequently share their educational and career dilemmas with each other through various online forums. The forums are a safe place for students to reach out to their peers and educators. You can find forums specific to your educational field by searching online for common questions and theories related to your main course subjects. MathForum.org, WorldLiteratureForum.com, TheScienceForum.com, DreamInCode.net/forums, GameDev.net and WritingForums.org are all excellent educational forums for students and instructors alike. You can also use forum directory sites, like Boardreader, to search for your educational niche. While participating on the forums, post your own threads and respond to topics posted by your fellow forum participants to create a good reputation. Link your forum identity back to your social media accounts to get students to follow your presence on those sites.
3. Offer A Free Trial For Your Course
Give your prospective students a chance to experience your course for themselves by offering a sneak peek. This glimpse inside your class environment will give them the opportunity to engage with the course content and see how it will help them reach their goals. To create a glimpse into the course content, provide video lecture samples and assignment examples for your students to look through on their own time. Spread word about your course sneak peek by hosting your video across the major social media platforms and encourage your followers to share the content with their friends. Remain highly responsive to correspondence from your trial learners to highlight your ability to help them successfully master the content offered in your course.
4. Hold A Social Media Campaign
Continue increasing interest in your course by creating engaging social media campaigns. You may hold question and answer sessions, offer learning challenges and even arrange giveaways. To create real time question and answer sessions, use live streaming on Facebook to engage with your followers. You can also hold an ‘Ask Me Anything‘, or AMA, campaign on Reddit to answer questions in real time.
If you are not a fan of real time correspondence, consider having your followers send in their most pressing questions, and then answer them in a blog post or video. Post learning challenges and giveaways on a weekly or monthly basis to encourage your followers to check your page often. Vary the platforms you use for each campaign, as your student base may differ considerably in their preference for each site. Here are more tips on how to popularize your course on social media.
5. Expand On Your Support Capabilities
Although the course content can speak for itself through your sneak peek campaigns, students need to know how you, as their instructor, will support their educational journey. You must act as your own main promoter by explaining your merits as an educator. Explain the special assistance you will provide, including course navigation assistance, homework help and one-on-one live classes, in great detail. Help prospective students understand how those forms of assistance will help them successfully learn the content and complete the course with high marks.
6. Send A Newsletter To Your Email List
Although an email list might feel old fashioned, but it will certainly help you find students to tutor online. Target your existing and prospective students through emails. Your email provides students and their parents with a link to use for direct access to your social media posts and online correspondence options. Speaking directly to your target audience through email newsletters lends an air of authenticity to your online course and presence as a qualified educator. Make each email stand out by providing your audience with a helpful piece of advice or a limited sample of your course content. Here are more tips on how to use email marketing for your online teaching business.
7. Encourage Word Of Mouth Advertising
Encourage your students and followers to share your social media posts, trial course content and email newsletters with their friends, family and surrounding community. Talk to your own friends and family about your course offerings and request that they share the information you provide freely and frequently. When you post course updates, include an option for shares across your friend, family and community base to notify interested parties about the changes. Correspond with your supporters through various online platforms to keep the conversations going and attract interest from this smart form of word of mouth advertising.
Building Interest In Your Courses
To master ‘how to find students to tutor online’, you must reflect on the most attractive sections of each course you offer. Always present the immediate benefits your students will enjoy from completing your course in entirety. Provide your students with immense support throughout the learning process to encourage them to sign up for subsequent course offerings and inspire word of mouth advertising. Interactions with your class can even help you develop additional course offerings as you better understand how to address the problems affecting your student base. The time you put into finding and supporting students will end up paying off in dividends as your classes become more popular and you develop a full course catalog.