Gabby Wallace, renowned ESL teacher and one of the founders of All Ears English, discovered the power of being natural in her approach to selling her online courses. With her unique and simple marketing strategies, she has made a big name for herself in a short time. Gabby specializes in the areas of online course design, instruction models, marketing and social media. Having built a number of discrete streams of income from her online courses, she is set to help teachers across the world get started online and build successful online teaching businesses.
In an interview with WizIQ, Gabby opens up about her journey as an edupreneur, her take on building teaching businesses online, and her upcoming webinar “A Natural Way to Attract Students to Your Online Language Classes” on WizIQ. In this webinar, she will share her proven strategy for recruiting learners for online courses without being pushy.
You have experience teaching in both online and traditional teaching environments. How did the transition from brick and mortar to online teaching happen?
I was working as a Corporate Language Trainer in Japan in 2011 when the biggest earthquake in the country’s history hit. It made me re-evaluate my career. I wanted to help more students and personally wanted more freedom and opportunity. I wasn’t sure exactly how to do it, but I started creating video lessons on YouTube. From there, students started approaching me for lessons. I haven’t looked back since!
Please tell us more about your teaching experience in the digital world. What challenges did you face getting started online?
I didn’t know anyone else teaching online, so I had to figure things out on my own. I started reaching out to other online teachers and we learned from each other. That’s when things started getting a lot easier. This is why training courses and communities of online teachers are so important. When it comes to other online language teachers, I always say that it’s all about collaboration, not competition.
Many teachers experience difficulty in marketing their online courses. How can they promote their courses without sounding like a salesperson?
My experience, which I will share in my presentation on WizIQ, is that YouTube is one of the easiest and most powerful ways to get started. Be authentic, use your own voice, and help your audience to solve their problems. You can learn more on my website and get my free guide on using YouTube to attract students here.
How much time and money does a teacher need to invest to establish a successful online teaching business?
It totally depends. I advise you to establish for yourself what “success” means to you. Then you can build your business around that. You can build a profitable online teaching business in under a year and get started for less than $100.
Many technophobic teachers feel apprehensive about starting an online teaching business. What advice would you give them?
It is not necessary to be a technical expert. Focus on what you know and do best — teaching. Reach out for help on the parts of teaching online that you’re not so familiar with, like marketing and technology. You don’t have to build your empire alone!
We cordially invite you to join Gabby Wallace in her upcoming webinar “A Natural Way to Attract Students to Your Online Language Courses”, hosted by Jason R. Levine, on Nov 18, 12pm UTC.