How a Simple Quiz Can Help You Get Paying Students for Your Online Course
When I was in college, I had to make a presentation for my Early Childhood Education Class about the concept of “Developmentally Appropriate Practice.” We learned that it is not appropriate to call a toddler “knucklehead,” even in jest. They just don’t understand sarcasm. We also learned that when you are talking to small children, you should talk in a gentle voice, so as not to cause them to wet their pants.
While Early Childhood Education is something that is exceedingly important to me, this class was a bit flat. The teacher was flat. The curriculum was flat. The other students – not really engaged. The class made inhaling sand, sound like fun.
When it came to the end of the semester, I wanted to do something to liven it up. For my presentation about Developmentally Appropriate Practice, I made a quiz. I made signs that said “YES,” and “NO”. I was going to present different scenarios, and then ask: Is this developmentally appropriate? I would flash my most winning and glamorous smile for the “YES,” and a ridiculous grumpy face for “NO”. I thought that, at the very least, I would get a chuckle from my classmates. I should have known better.
“Kneeling at the child’s level when you are talking to them: Developmentally appropriate? Yes (Big smile) or No (big frown)”.
The class stared at me. There was a whole room full of blank, flat, bored, who-is-that-nut(?) stares.
It was a long presentation, and it was quite a long time after that before I was able to be silly in front of people again.
But, time heals everything, and here I am again….contemplating “The Quiz.”
What is it about a quiz that is so universally appealing? Quizzes of the “Are you really in Love?” and “Is he the one for you?” are so alluring that people take them for fun. Yes, even adults. Next time that you are in a doctor’s office, find the quiz in the cheesy women’s magazines. I assure you, it will be marked. Grown people seem to enjoy checking off the boxes and counting up the correct answers.
There is a satisfaction in the check mark and the pat answers that result from your answers. There is a pleasure in the length. Quizzes are not so long as to overwhelm, but they are long enough to feel like you have accomplished something. People like brainy quizzes (That is essentially what a crossword puzzle is, isn’t it?) silly quizzes, see how smart/sensitive/funny/in love I am quizzes, look at what I know quizzes… everyone loves a quiz.
So, let’s use the quiz as a marketing tool. How, you might ask? The possibilities are endless. This quiz below is created by the Articulate Storyline. Articulate Storyline has a free 14-day trial, and it is ridiculously fun. You could create some delightful quizzes with that tool. Here is the overview of the quiz:
You can use a tool such as Survey Monkey to create a teasing quiz for your potential students, alluding to what they are going to learn, or you can create a goofy quiz, such as this one:
PhotoPeach lets you create interactive, image laden quizzes. Their quizzes are both beautiful and fun. Here is an example of a quiz created on PhotoPeach for an Art Class.
The Articulate Storyline, Survey Monkey and PhotoPeach all come with embed codes, so that you can share your survey on your website, blog, or Facebook page. People will see the quiz, be attracted to it, and wonder what else you have to offer. Be sure that you have information about how to sign up for your class at hand.
Marketing and attracting students can be as much fun as your class! Often teachers overlook this very important aspect of online education. One of the 21st century skills for online teachers also includes being able to market. After all, at the end of the day, a course, no matter how great, wouldn’t mean much if there are no students in it. So shun fear and hesitation. It is time for you to use simple tools such as a quiz and start your own e-Teaching business. Take the WizIQ 14-day FREE trial today!
I am a teacher, hiker, mother, dancer and home-maker. I have taught pre-school through SAT prep. I am exploring ways to create on-line learning communities for home-schooled middle school and high school students. In particular, I am starting a low-residency on-line middle school. I would like to help young people explore important ideas while enjoying their lives! You can learn more about my programs at www.onlineclassesforgroovykids.org.